After more than a decade building and scaling global projects across the electronic music industry from labels and production studios to artist liaison and events, I’ve seen the same story on repeat: brilliant artists trapped in chaos because they never learned to run their artistry like a business. I want to change that.

Having been a highly regarded senior executive and business consultant for many years, running businesses alongside some of the biggest names in the electronic music industry, most notably within my roles as the former GM and NED of Lady of The House, sitting on the board alongside pioneering manager Maria May (Head of Electronic at CAA, managing David Guetta, Purple Disco Machine, Meduza, Cloonee and more) and the esteemed Lynn Cosgrave (former VP Sony Music and manager of Carl Cox). Overseeing releases with A&R led by Charlie Tee, Becky Hill & Sam Divine and leading activations at IMS, ADE, MMW and events on some of the worlds biggest stages in venues and festivals including Glastonbury and Kappa. As the former Global Head of Growth for Home of Sound, working with esteemed artists in techno music such as Blawan, Rodhad, Daniel Avery and many more, to most recently within my role as the CEO of Staar Player (founded by Platinum-award-winning engineers Tom Staar and Mark Maitland), whose clients include many major artists such as Adam Beyer, Armin Van Buuren, Blondish, Patrick Topping, James Hype, Hot Since 82, Danny Howard, Nicky Romero and many others.

I am now offering my consulting services not just to businesses but specifically to artists themselves. Working with DJ’s at the beginning of their journey as well as those ready to level up. In addition to artists running their own labels or producers in need of direction on their sound and assistance with the music itself.

I blend strategic clarity with creative depth, guiding artists and boutique labels to build the infrastructure and identity that fuel long-term success.

I don’t do coaching. I build clarity, confidence, and cashflow into your creative world.

Practical advice. Tangible results.